I hope it stops soon.
I played a very p2w mmorpg game back in the day and a constant state of warfare was very real between two sides (This was an open world pvp game). Yes there was a neutral faction but for the most part both sides never really talked to each other or tried to achieve peace, it was very toxic with a lot of doxing and cyberbullying. Good people quit because they couldn't exit the war and were constantly hunted down, friendships were destroyed if they switched sides, and well overall the game pretty much died because of it.
The war lasted for 5 to 6 years. The domination by either side shifted every so often but the winning alliance would KoS the entire other side, new member or not. Neutral alliances were constantly being coerced to join the war (though were constantly being called cowards for not participating in a war that wasn't their fight). Cheating, botting, and hacking were also used by both sides. Propaganda that I see in this game was heavily used in a similar fashion.
tl;dr: Lets hope you guys hug it out sooner or later and not be stuck in a constant state of war.