So much this. Who cares what the reasons are for the animosity. If NPO didn't want to trade on their reputation then why the bloody hell are they here with the same name and the same flag? I don't even particularly dislike them from (That terrible game that is totally irrelevant and I shouldn't be bringing it up anyways), they take themselves far too seriously (which is hilarious, <insert another dentist reference here or a plea for rl cash>) but beyond that, I've never had a specific run in with them. They're here though and they're all whiny that they're getting beaten up on for being who they are. Oh dear, what a shame, never mind.
Let's keep fighting until they pay up or go away.